Guerrilla Marketing by Folgers- Coffee | Viral Marketing Campaign
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Folgers Coffee New York Guerrilla Marketing Campaign What is Guerrilla Marketing? The purpose of guerrilla marketing is to implement marketing tactics that are low-cost but yield maximum results. In 1984 Jay Conrad Levinson* wrote a book called ‘Guerrilla Advertising’ which coined the term. Guerrilla marketing is based on the idea of guerrilla warfare, a form […]