Placements are the locations where your advertisements can be displayed. Your advertising may run on Facebook, Instagram, Messenger, and Audience Network, depending on the aim you select when you establish your campaign.
Advertising Manager organises placements based on how viewers interact with your ads across platforms. For instance, individuals on Facebook, Instagram, and Messenger report comparable experiences with your Stories advertisements.
People who are scrolling through their inbox, desktop, or mobile feeds see your advertisement.
Facebook News Feed: When users access the Facebook website on their computers, your adverts show up in the desktop News Feed. When users access the Facebook website through a mobile browser or the Facebook app on their mobile devices, your adverts show up in the mobile News Feed.
Instagram feed: When consumers use the Instagram app on mobile devices, your advertisements show up in the mobile feed. Instagram app users are the only ones who see the feed adverts.
Facebook Marketplace: When someone browses Marketplace in the Facebook app or on the Marketplace main page, your adverts will show. Find out more about Marketplace advertisements.
Facebook News Feed: People who visit the Facebook website on their computers see your adverts in the desktop News Feed. When consumers use the Facebook app on mobile devices or access the Facebook website through a mobile browser, your advertising show up in the mobile News Feed.
Instagram feed: People who use the Instagram app on mobile devices see your adverts in the mobile feed. Only Instagram app users see the Instagram feed advertisements.
Facebook Marketplace: When someone uses the Facebook app to browse Marketplace, your ads can be seen there as well.
It can also be placed in Facebook stories and Facebook Instream videos.