Which Platform should I post ?
In 2020, 84% of people with internet access will be using social media. That comes up to an astounding 3.8 billion individuals. Due to the size of social media, businesses may now use efficient and affordable tactics to raise brand awareness and potential for lead generation. So, which social media platform should I use for […]
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The best billboards demand your attention with their large letters, overt statements, and striking images. The most effective Facebook advertising takes the opposite strategy. If you want to reach and engage with potential customers on Facebook, you must build advertising that fit in with the rest of the information on their news feed as much […]
Can you control Ad placement?
Placements are the locations where your advertisements can be displayed. Your advertising may run on Facebook, Instagram, Messenger, and Audience Network, depending on the aim you select when you establish your campaign. Advertising Manager organises placements based on how viewers interact with your ads across platforms. For instance, individuals on Facebook, Instagram, and Messenger […]
What is Re-targeting Ads?
Retargeting: What Is It and How Does It Work? Retargeting, sometimes referred to as remarketing, is a type of online advertising that can assist you in maintaining your brand’s visibility among bounced traffic after they leave your website. Only 2% of visitors to most websites convert on their first visit. Retargeting is a […]
What Ad’s are following you?
The Facebook Pixel: What Is It? The Facebook Pixel is a piece of code that you add to your website to track conversions from Facebook advertisements, optimise campaigns, create focused audiences for future advertisements, and retarget website visitors. By deploying a cookie on your website, the Facebook Pixel tracks visitors so you may later […]
What is CPC ?
Cost per click (CPC) is a phrase used in paid advertising in which an advertiser reimburses a publisher for each time an ad is clicked. Pay per click is another name for CPC (PPC). The cost per click (CPC) is used to calculate the price of serving consumers advertisements on search engines, the Google Display […]
Do you know how to validate your ads?
What is click-through rate (CTR)? The click-through rate (CTR) measures how many people click on a particular link or call to action (also known as CTA) relative to how many times they were exposed to the link (aka the number of impressions). An easy click-through rate calculation is shown below: CTR = (click-throughs / impressions) […]
What is Interest based vs Intent based campaigns?
What is Intent-Based Marketing and why is it important? Intent-based marketing is defined as directing marketing campaigns to consumers whose online behaviour indicates purchase intentions. You can see the goods or services that your target market is looking into online thanks to B2B intent data. Intent-based marketing aids in campaign decision-making and marketing effectiveness. With […]
What is A/B Testing?
Why is A/B testing important and what does it implies? A/B testing is a marketing technique that compares the performance of two versions of a website, advertisement, email, popup, or landing page. You could test two distinct popups (to see which encourages more webinar signups) or two distinct Google Ads, for instance (to […]
What is Customer Acquisition Cost ?
What is customer acquisition cost? Customer acquisition cost, or CAC in marketing parlance, refers to the amount of money a business must pay to acquire a new customer. Organizations are increasingly using web analytics to make data-driven choices, which has increased the use of CAC. Measuring their CAC helps businesses determine if they are receiving […]
Customer Acquisition Cost
The sum of money a business pays to acquire a new customer is known as the customer acquisition cost (CAC). It aids in calculating the return on investment of clientele expansion activities. The CAC is computed by multiplying the costs of acquiring consumers by the number of customers acquired. These costs include those of marketing, […]
Witty Campaign by Durex
The bold Durex commercials’ designers continually produce eye-catching, attention-grabbing advertisements. These advertisements are not just funny, perplexing, compromising, or outright cocky, but also highly intelligent without being blatantly explicit. These clever and ingenious Durex advertisements have frequently shocked and horrified people, but they also frequently make people smile. Implications : Businesses, particularly those […]
Amul Marketing Idea
Anand Milk Union Limited, also known as Amul, is an Indian cooperative society with headquarters in Anand, Gujarat. The business was founded with the intention of helping farmers, and through that process, it became one of the most well-known companies in India. In 1946, Amul was founded as both a brand and a movement. A […]
What is Outbound Marketing?
Outbound marketing is any type of marketing in which a corporation initiates the discussion and distributes its message to a target audience. Outbound marketing examples include TV commercials, radio ads, print advertisements (newspaper ads, magazine ads, flyers, brochures, catalogues, and so on), trades hows, outbound sales calls (AKA “cold calls”), and email spam. Outbound marketing […]
Guerrilla Marketing by Imperial Blue
What is Guerrilla Marketing? Seagram’s Imperial Blue Super hit Music CDs, which are regarded as imperial in the huge world of advertising, have continually shown themselves to be a worthy rival. The brand has dominated surrogate advertising thanks to its sartorial sophistication and quirky sense of humour. When we go back to the beginnings of […]
Guerrilla Marketing by Imperial Blue
What is Guerrilla Marketing? Guerrilla marketing eliminates combat while utilising surprise or ambush elements to create a memorable marketing experience. The purpose is to develop memorable experiences with a big impact on a tighter budget. Because of this, guerrilla marketing is a fantastic option for small businesses. Guerrilla Marketing by Imperial Blue: “Men will be […]
Guerrilla Marketing – Free Tool Series
Canva is an effective design tool that can be used in schools to produce projects that not only impress kids but also assist in teaching them the fundamentals of digital design. With the help of this free tool, students and teachers may work on photo editing, design layout, and other tasks on an intuitive platform. […]
Valentine’s day Marketing just for you | Cadbury 5 Star
In a very sarcastic, unsurprising, and haunting way, 5 Star takes you to a world during Valentine’s Day, complete with abandoned teddy bears, packed restaurants, and barren gift store shelves. A lonely world exists. intriguing to see how the campaigners disassembled hundreds of teddy bears, picture frames, and other gifts to create – seats! We […]
Guerrilla Marketing by Burger King
Burger King Valentine’s Day Campaign has a cure for loneliness. With their Valentine’s Day Campaign, Burger King wants to do something special for the loneliest person they know as they continue their love-hate relationship with McDonald’s. Customers who submit a selfie with the “lonely man” and tag Burger King India on February 14 will […]
Valentine’s Day Marketing by Coco-Cola
Historically, marketers have enjoyed Valentine’s Day even more than customers do because, as we all know, nothing promotes impulse purchases like social pressure. Love for the money? That is the aim. But in recent years, marketing romance has grown incredibly difficult. It turns out that Valentine’s Day divides people, even those who celebrate it. […]
Guerrilla Marketing by KitKat for Valentine’s Day
This Valentine’s Day, KITKAT wants customers to go above and beyond the norm and show their love to everyone who makes them smile during breaks, whether it’s their best friend, a new neighbour, or an online classmate. By urging consumers to re-connect with those who matter in their lives, the campaign expands on the idea […]
Valentine’s day Marketing from Durex
Together with Ollie Locke, Chloe Madeley, James Haskell, and Megan Crabbe, Durex is on a quest to challenge conventional Valentine’s Day customs and encourages us to explore and enjoy ourselves sexually every day of the year. According to research, one in two individuals experience pressure to have “their best sex” on Valentine’s Day. • Durex […]
Guerrilla Marketing by Cadbury Dairy Milk
The ad illustrates the idea that sometimes words simply cannot describe how you feel about someone, and that it is sometimes necessary to go above and beyond to make them feel special. Cadbury Dairy Milk Silk, famous for its endearing commercials and catchy “Kiss me, close your eyes” slogan, is back with a new […]
Guerrilla Marketing by Fevicol created by using their USP in a different way
Guerrilla Marketing: Guerrilla marketing is the employment of creative, unconventional strategies to increase sales or spark interest in a product or company. These techniques frequently entail low- or no-cost usage of more casual contacts or through viral social media messaging. Guerrilla Marketing by Fevicol: Remember the iconic commercial with a packed bus driving through […]
Guerrilla Marketing by Fevicol- India Pakistan
The brilliant Fevikwik Todo Nahi Jodo TV commercial was created to combat all the hostility surrounding the highly anticipated India vs. Pakistan match at the 2015 ICC Cricket World Cup. And the pioneers of Indian advertising, Pidilite, have done outstanding work with their most recent Fevikwik Todo Nahi Jodo promo. The timing of the television […]
Guerrilla Marketing by Fevicol
What is Guerrilla Marketing? Guerrilla marketing is a form of advertising when a business employs unexpected and/or outlandish interactions to market a commodity or service. It is a form of public relations. Guerrilla Marketing, a 1984 book by Jay Conrad Levinson, is credited with popularising the phrase. Guerrilla marketing employs a variety of strategies and […]
Famous Marketing campaigns series #Fevicol #EggCampaign
What is Guerrilla Marketing? Guerrilla marketing is a type of marketing strategy where companies utilise unusual, cost-effective, and innovative techniques to make an impression on their target market. Guerrilla marketing is a term that was first used in 1984 by Jay Conrad Levinson to describe the use of low-cost, non-traditional methods to increase awareness […]
Guerrilla Marketing by Fevicol & Sofa campaign- 60 years of Fevicol
The 90-second clip, which Ogilvy created for Pidilite Industries, is the height of creativity and kindness. As Fevicol celebrates 60 years of creating bonds in 2019, this advertisement effectively captures the bonds that Indians have with one another and demonstrates how a common household item called a “Sofa,” which is constructed from “Fevicol,” has […]
Guerrilla Marketing Campaign by Udayam Parupu
Campaign by Udayam Parupu- #PasspoertIllamaForeignPolama The trending campaign tag in the TN market across all mass media and social media is “Passport ilama foreign ah?”. The campaign, produced by Chennai-based independent creative and media agency Vinisha Vision Advertising, has piqued the audience’s interest. The managing director of Vinisha Vision Advertising, K V Kathiravan, is an […]
Guerrilla Marketing by Fevicol
How is Guerrilla Marketing different from others? · Traditional marketing has long held that financial investment is necessary for a successful marketing campaign; however, guerrilla marketing holds that while financial investment is an option, it is not required if time, effort, imagination, and knowledge are also put into the campaign. · Guerrilla marketing aids tiny […]
Guerrilla Marketing by Gold Winner- G for H
What is Guerrilla Marketing? Guerrilla marketing gained popularity after Levinson’s book Guerrilla Marketing, published in 1983, clarified its concept. In comparison to traditional marketing techniques, the new promotion methods he created need relatively little cost and produce superior outcomes. He built a marketing campaign strategy’s effectiveness on using unconventional marketing channels, being persistent, being close […]
Guerrilla Marketing by Zara Tapas Bar- Drink Responsibly
What is Guerrilla Marketing? Guerrilla marketing is an original and imaginative technique to advertise your company. It entails employing inexpensive or free techniques to spread your message and frequently makes use of unforeseen situations. Guerrilla marketing may be quite successful at spreading your reputation, despite the fact that it might be risky. It can […]
Guerrilla Marketing by Saregama – HonkResponsibly
How is Guerrilla Marketing different from normal marketing? A series of marketing techniques known as guerilla marketing are used to launch a marketing campaign for a far lower price than it would ordinarily cost. Despite the limited investment budget, the impact should, of course, be greater. Guerrilla marketing, in other words, serves as […]
Guerrilla Marketing by WakeFit #Sleepinternship
What is Guerrilla Marketing? The practice of guerrilla marketing involves promoting a product or brand via unorthodox methods. Guerrilla marketing campaigns can be run by brands either online, offline, or a combination of the two. WakeFit’s Guerrilla Marketing technique explained? Do you know of any jobs that pay you to sleep? After Bengaluru-based Wakefit.co, a […]
Do you remember Arjun Amma Yaru ad?
What is Guerrilla Marketing? Guerrilla marketing is an advertising strategy that seeks to draw attention to goods or services in an extravagant manner and on a small budget. Do you remember Arjun Amma Yaru ad? “Who is Arjun’s Mom?” was the slogan of an advertisement campaign launched by HAP in the early months of 2004. […]
Do you remember Pulli Raja Ku Aids varuma Ad?
The South is up in arms about Pulli Raja. The campaign specifically targets men, but the underlying implication is that women also are the source of AIDS. He is the most recent icon to overwhelm the South. In the nation of the Rajnikants and Kamal Haasans, an invisible character has succeeded in becoming the topic […]
Pollution Awareness: A Guerrilla Marketing Campaign for Cause
What is Guerrilla Marketing? Guerrilla marketing is the employment of creative, unconventional strategies to increase sales or spark interest in a product or company. These techniques frequently entail low- or no-cost usage of more casual contacts or through viral social media messaging. Top 5 Guerilla Marketing Rules : · Remember to specify your objectives. Guerilla […]
Guerrilla Marketing Campaign for a Movie 2012
What is Guerrilla Marketing? The practise of guerrilla marketing involves promoting a product or brand via unorthodox methods. Guerrilla marketing campaigns can be run by brands either online, offline, or a combination of the two. Guerrilla marketing traits: Guerrilla marketing is difficult to define due to its complexity. A guerrilla marketing effort, however, can […]
Guerrilla Marketing Campaign to reach out to influencers
When GotVMail, a company that offered Advanced Phone Numbers to tens of thousands of business owners throughout North America, changed its name to Grasshopper, they realised they needed to take a risk in order to establish the new brand and deliver the new services. The Grasshopper team sought to develop a multi-sensory marketing campaign that […]
Ice Bucket Challenge Guerrilla Marketing Campaign for a cause
What is Guerrilla Marketing? Guerrilla marketing disturbs consumer’s normal routines by presenting them with unorthodox methods of brand connection. The goal is to spark discussion, a commotion, or anything noteworthy so that brand knowledge spreads via word-of-mouth or media attention. While guerrilla marketing does away with the warfare, it nevertheless incorporates aspects of surprise […]
Guerrilla Marketing by Nikon- Sensor Bill Board
What is Guerrilla Marketing? Guerrilla marketing is an original and imaginative technique to advertise your company. It entails employing inexpensive or free techniques to spread your message and frequently makes use of unforeseen situations. Guerrilla marketing may be quite successful at spreading your reputation, despite the fact that it might be risky. It can create […]
Guerrilla Marketing Campaign for a series- The boy who could fly
What is Guerrilla Marketing? Guerrilla marketing is the employment of creative, unorthodox strategies to increase sales or spark interest in a product or company. These techniques frequently entail low- or no-cost usage of more casual contacts or through viral social media messaging. With the spread of pervasive mobile and connected technology that may […]
Guerrilla Marketing By Burn 60 – Weight Loss
What is Guerrilla Marketing? It’s an advertising tactic where a business employs unexpected and/or outlandish interactions to market a commodity or service. Guidelines for guerrilla marketing · Use the element of surprise. The element of surprise is one of guerrilla marketing’s most crucial strategies and a key factor in its success. · Conduct research. · […]
Guerrilla Marketing by Volkswagen- Porcupine campaign
Conrad Levinson, the inventor of guerrilla marketing, famously said: “Guerrilla marketers don’t rely on the force of an enormous marketing budget. They rely on the power of a strong imagination instead. And this still holds true today just as it did then. Originality and inventiveness are essential to guerrilla marketing, when little budgets are preferred […]
Guerrilla Marketing by Nivea- Sofa
Guerrilla marketing is a strategy for generating publicity and, consequently, brand exposure through advertising adopting outlandish techniques meant to inspire surprise, astonishment, or shock. The late business author Jay Conrad Levinson, who wrote multiple books about guerrilla tactics in a variety of professional fields, coined the phrase in the early 1980s. Naturally, marketing was considerably […]
Guerrilla Marketing Campaign for a Service Industry
Most corporations and small businesses utilise guerilla marketing, a creative marketing technique, to promote their products in unusual ways. It was first used or made popular in the 1980s by Jay Conrad Levinson. He published a number of books and articles on guerrilla marketing strategies that aided several firms in raising exposure. Nowadays, the majority […]
Guerrilla Marketing Campaign for a cake
What is Guerrilla Marketing? Guerrilla marketing is the employment of creative, unorthodox strategies to increase sales or spark interest in a product or company. These techniques frequently entail low- or no-cost usage of more casual contacts or through viral social media messaging. Top 5 Guerilla Marketing Rules : · Remember to specify your objectives. · […]
Guerrilla Marketing by Cadbury Dairymilk
The goal is to come up with a creative way to represent a company. Guerrilla marketing should astound consumers, leave a lasting impact, and generate a lot of social media conversation. Guerrilla Marketing by Cadbury: Cadbury has come up with some very clever guerrilla marketing, literally. Cadbury understood the problems of elderly people and […]
Celebrating 200 days of Value Addition
We are going to analyse how to handle the festive wishes in this festivity mode. You may receive pongal wishes from your customers/vendors. They may send messages or gifts. During the new year time, we saw “How to present gifts?” and Freebie marketing. So, when you receive messages or gifts from customers/vendors, Thank you for […]
How to handle festival wish from customers/vendors?
We are going to analyse how to handle the festive wishes in this festivity mode. You may receive pongal wishes from your customers/vendors. They may send messages or gifts. During the new year time, we saw “How to present gifts?” and Freebie marketing. So, when you receive messages or gifts from customers/vendors, 1. Acknowledge them […]
What is your marketing idea for Pongal Festival?
The Pongal festivity is approaching nearby. So, let us plan for the festival. First, let’s have a look at the things that we should not do. · Don’t send Pongal wishes to your customers. It will be like yet another thousand wishes that they are receiving. Instead, you can set up your products like Pongal […]
Guerrilla Marketing by Iphone
People are exposed to a growing quantity of commercial messages in the current economic climate, which cannot be recognised unless they first attract the attention. Customers are becoming more adept at resisting traditional advertising’s influence, whether via the use of new technologies or just by mentally tuning them out. Advertisers have employed various new advertising […]
Guerrilla Marketing Campaign by a TV series- Prison Break
Guerrilla Marketing is a type of unusual marketing strategy employed by most brands and small businesses throughout the world to promote their products. In the 1980s, Jay Conrad Levinson introduced or popularised it. He penned various articles and books on guerrilla marketing techniques that aided several firms in their efforts to raise awareness. Guerrilla marketing […]
Guerrilla Marketing by Snapchat – Gaint Hoarding Guerrilla Marketing Campaign
Guerrilla marketing is a one-of-a-kind and very successful approach to promote your company. While traditional forms of advertising might be costly, guerrilla marketing is a less expensive alternative that can yield significant effects. Guerrilla marketing gives your business the exposure it needs to stand out from the competition by utilising unique strategies such as street […]
Guerrilla Marketing by Nike- Escalator Guerrilla Marketing Campaign
Marketers are connecting with customers in novel ways, and its working. Guerrilla marketing has evolved into a more widely regarded professional marketing method, gaining popularity among both large and small businesses as a low-cost means of effectively reaching consumers. Rather than spending a lot of money on one-way messages, guerrilla marketers look for innovative ways […]
Guerrilla Marketing Campaign for cause – Save Trees
According to their own nature, guerrilla marketing tactics are memorable and unconventional, and they have the power to create a lasting impact on customers. Buyers are left amazed, pleased, and wanting to learn more about the product and/or service after a successful campaign. Brand recognition is improved by this marketing tactic. A quick excursion in […]
A Guerrilla Marketing Campaign by Berger Paints | Viral Marketing Campaign
What is Guerrilla Marketing? Guerrilla marketing is a type of advertising that focuses on low-cost, innovative marketing strategies that produce high results – Jay Conrad Levinson created the phrase “guerrilla advertising” in his 1984 book “Guerrilla Advertising.” Guerrilla marketing is a word inspired by guerrilla warfare, which is a type of irregular warfare in […]
Guerrilla Marketing by Raid Pest Control | Viral Marketing Campaign
Vanakam Makkalae What is Guerrilla Marketing? Guerrilla marketing is the deployment of unconventional or creative ways to increase sales or generate interest in a brand or business. These techniques are frequently low-cost or free, and they entail the extensive usage of more human connections or viral social media messaging. Guerrilla Marketing by Raid Pest Control: […]
Is it Good to Give Gifts to Customers on New Year?|Gifts To Your Clients
What is Guerilla Marketing? Guerrilla marketing is a creative, exciting and out of the box way of marketing your product to your customers. it should be instantly attention-grabbing and make you go viral. Goals of Guerilla Marketing: · Causing emotion in the audience · Making the audience […]
A Guerrilla Marketing Campaign by LGBT community that went viral
Target audience is key in Guerilla marketing: Know your target audience and its needs. Outdoors doesn’t mean random; it means finding more of the people who mean more to you. Know where to find them. Choosing the right open space is crucial, so choose it strategically. For example, if you’re audience are widespread across the […]
Guerrilla Marketing By Kolestan Naturals – Flex Banner | Example of Viral Marketing
What marketers really enjoy about guerrilla marketing is its fairly low-cost nature. The real investment here is a creative, intellectual one — its implementation, however, doesn’t have to be expensive. This style of marketing is in the same context as repurposing your existing content, like taking certain segments of a report, and expanding each one […]
Guerrilla Marketing by Meister Camera – Pixelation | Example of Viral Marketing
Guerilla marketing is a cost effective marketing strategy to drive publicity and, as a result, promote brand awareness by using unconventional methods designed to evoke surprise or shock in the hearts of the customers. Connection to the emotions of a consumer is key to guerrilla marketing. The use of this tactic is not designed for […]
Guerilla Marketing Campaign by TBWA | Viral Marketing
What is Guerrilla Marketing? Guerrilla marketing is a type of marketing that employs unconventional methods in order to attract the interest of consumers toward a particular brand or product. These methods can be incorporated for a product marketing with low- or no-cost and involve the widespread use of more personal interactions or social media messaging. […]
Guerrilla Marketing by Nikon for Nikon’s S60| Example of Viral Marketing Campaign
What is Guerrilla Marketing? Guerrilla marketing is an unusual method of product and service marketing. The goal is to sense the market’s pulse and develop creative campaigns that will revitalise the brand. Guerrilla marketing can occur on the streets, beaches, and public parks, as well as during concerts, subways, shopping malls, and even in the […]
A Guerrilla Marketing Campaign for a cause Testicular Cancer Awareness
What is Guerrilla Marketing? Guerrilla marketing is a marketing strategy in which a business promotes a product or service through surprise and/or unusual interactions. An effective Guerrilla marketing campaign should be smart enough to make consumers think about and understand the message. It must be compelling in order to attract the attention of the audience […]
UNICEF Sensitive Guerrilla Marketing Campaign | Viral Marketing Campaign
What is Guerrilla Marketing? Guerrilla marketing is a type of advertising that focuses on low-cost, unorthodox marketing strategies with a positive return on investment. The heart of this method is to captivate your audience with beauty or intrigue while conveying a powerful message. Jay Conrad Levinson, a marketer, created the phrase “guerrilla marketing” in […]
Guerrilla Marketing by Bubble Salon | Viral Marketing Campaign
Hair Salon Comb Crosswalk What is Guerrilla Marketing? In 1984, Jay Conrad Levinson wrote a book entitled “Guerrilla Marketing” that made the term guerrilla marketing very popular (forget about gorilla marketing, which is just a folklore twist). Due to its low cost and effectiveness, guerrilla marketing has immediately caught the attention of brands. You can […]
Volkswagen in an Expo Guerrilla Marketing Campaign | Viral Marketing Campaign
What is Guerrilla Marketing? Guerrilla marketing is an advertising strategy that employs “guerrilla” warfare techniques, such as ambushes or raids, to attract people to a company. An unusual and innovative presentation inspires wonder or shock in this fascinating kind of marketing, which is extremely useful for driving exposure. Guerrilla marketing is a type of marketing […]
McDonald’s Gaint Hoarding Guerrilla Marketing Campaign | 4 Lessons McDonald’s can Teach us About Successful Marketing
Guerrilla marketing, whether big or small is a creative and entertaining solution for everyone! Large brands and organizations are embracing guerrilla marketing to stay relevant in customers’ consideration set, despite the fact that small businesses can actually gain from it. McDonald’s is a superb example of a fast food industry market leader who has used […]
Guerrilla Marketing by a Sports Magazine | Viral Marketing Campaign
What is Guerrilla Marketing? Guerrilla marketing is a marketing strategy in which a corporation promotes a product or service through surprise and/or unusual interactions. Guerrilla marketing differs from traditional marketing in that it frequently relies on human interaction, has a lower budget, and focuses on local groups of promoters who are responsible for spreading the […]
Guerrilla Marketing by Vodafone – Train Window | Guerrilla Marketing Ideas
Introduction to Guerrilla Marketing: Marketing is no more a field reserved for experts in the field in this digital age. Today, everyone, regardless of their financial or expertise level, may market their company. Guerrilla marketing represents the concept of the “ordinary marketer” and offers unique methods for achieving maximum outcomes with the fewest obstacles. Because […]