What marketers really enjoy about guerrilla marketing is its fairly low-cost nature. The real investment here is a creative, intellectual one — its implementation, however, doesn’t have to be expensive. This style of marketing is in the same context as repurposing your existing content, like taking certain segments of a report, and expanding each one into a blog post. It’s an investment of time, but not money, per se.

Kolestan naturals created a creative marketing campaign with their new billboard for their various styling services at the salon. This ad is particularly creative as it involves  displaying various “styles” using just one design.

The brand put up a billboard with an image of a woman with well layered hair carved out. This billboard was specifically put up against an open landscape where the billboard changed to various visuals depending on the skylight at a particular point of time, be it an yellow or orange embedded sky during sunrise and sunsets, or dark coloured sky during the night.

It was so beautifully curated that it was both visually appealing and caught the attention of the customers that saw the campaign.

In a way, guerilla marketing works by appealing to your customer’s current environment. Evaluate it and figure out which segments of it can be repurposed to have your brand cater to various needs of various customers.