What is Guerrilla Marketing?
Seagram’s Imperial Blue Super hit Music CDs, which are regarded as imperial in the huge world of advertising, have continually shown themselves to be a worthy rival. The brand has dominated surrogate advertising thanks to its sartorial sophistication and quirky sense of humour. When we go back to the beginnings of the “Men will be men” campaign, the title’s clever twist provides the first clue as to the creative brilliance of Seagrams’ agency Ogilvy & Mather. O&M succeeded to capitalize on the gendered features of the target audience despite the fact that it may seem contentious and rife with negative connotations.
Establishing the target demographic of working-class male consumers between the ages of 25 and 35 in the context of tier 2 cities was the first step to the success of this ad campaign. Despite the fact that the ad series was extremely popular in Tier 1 and Tier 2 cities throughout India, the agency stayed true to the target audience throughout the years.
The underlying purpose behind the audience’s specificity was to appeal to their aspirational thinking in order to promote the company. The aspirational value is not specifically related to alcohol but rather is dependent on the lifestyle of the audience. These concepts are effective because of the intricacy of the real-life
components in its situational advertising that are highlighted by the production design – the settings, costumes, and well-groomed performers.
The middle seat would be assigned for a female in the flight and she would request the men sitting in the corner to switch seats, so it would be comfortable. The man easily changes the seat thinking the female would sit near him. However, she will make her father sit in the corner seat and the man would be disappointed.
So, how are you planning to think out of the box for your advertising?