What is Guerrilla Marketing?

   Guerrilla marketing is the employment of creative, unorthodox strategies to increase sales or spark interest in a product or company.

       These techniques frequently entail low- or no-cost usage of more casual contacts or through viral social media messaging.

      With the spread of pervasive mobile and connected technology that may magnify messaging and concentrate on specific customer groups, this marketing strategy has grown in popularity.

Guerrilla Marketing by Kids who can fly:

 In May 2009, the professional campaign “Kids who can fly” was released in New Zealand. It was developed by the advertising firm BBDO for the company Maximum Ride. This ambient medium campaign has 1 media asset and is focused on the media sector. The submission was made about 13 years ago.

Maximum Rise is a television series about a group of children who have the ability to fly. In order to promote the most recent book, they made a ground decal that showed Aucklanders what it feels like to lean over a roof and leap.

How are you planning to implement Guerrilla Marketing in your business?

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