Most corporations and small businesses utilise guerilla marketing, a creative marketing technique, to promote their products in unusual ways. It was first used or made popular in the 1980s by Jay Conrad Levinson. He published a number of books and articles on guerrilla marketing strategies that aided several firms in raising exposure.
Nowadays, the majority of businesses prefer to employ guerrilla marketing strategies because they need less financial investment and more ingenuity. It costs less than conventional marketing. The majority of small and large brands attempt to indulge and attract customers because it is cost-effective and places more emphasis on reach than frequency.
Guerrilla generally came from the term “guerrilla warfare.”
Guerrilla marketing focuses on getting consumers talking about a brand, which can increase sales. The major objective of this kind of marketing strategy is to draw in as many customers as possible with the available resources. The majority of marketers today strive to develop novel and memorable marketing tactics that will stick in the consumer’s memory about the product or brand.
Guerrilla Marketing by Weight Watchers:
Weight Watchers did a quirky campaign with the doors. The designed the entry door bigger and the exit door smaller which indicates that the people who enrol for the Weight Watchers service will reduce weight dramatically and easily.
So, how are you planning to implement Guerrilla Marketing in your business?