What is Guerrilla Marketing?
It’s an advertising tactic where a business employs unexpected and/or outlandish interactions to market a commodity or service.
Guidelines for guerrilla marketing
· Use the element of surprise. The element of surprise is one of guerrilla marketing’s most crucial strategies and a key factor in its success.
· Conduct research.
· Make the audience participate.
· Don’t exert too much pressure.
What are the advantages of Guerrilla Marketing?
· A marketing strategy with a high return on investment is guerrilla marketing. You get to invest a little money on product marketing while getting a lot back in the shape of higher sales and brand value.
· Low cost.
· Excellent reach
Guerrilla Marketing by Burn 60:
A really innovative marketing strategy was adopted by the weight reduction product seller Burn 60 to promote with string bags.
So, how are you planning to implement Guerrilla Marketing in your business?