What is Guerrilla Marketing?
Guerrilla marketing is a marketing strategy in which a corporation promotes a product or service through surprise and/or unusual interactions. Guerrilla marketing differs from traditional marketing in that it frequently relies on human interaction, has a lower budget, and focuses on local groups of promoters who are responsible for spreading the word in a specific place rather than through broad media campaigns.
Stickers in advertising are not only a unique way to get people’s attention, but they’re also a very cost-effective approach to leave a lasting impression. Many businesses whose main form of advertising is stickers have witnessed a 550 percent increase in business. One of the most appealing aspects of these stickers is that they can be easily personalised, which is perhaps one of the main reasons for their popularity.
Example of Guerrilla marketing by a sports magazine:
To promote the extreme sport magazine Demolicion, surfboard-shaped stickers were placed on moving walkways.
Advantages of Guerrilla Marketing:
1. Perfect for a low budget:
The goal of guerrilla marketing is to engage people in new and intriguing ways by using unconventional techniques of promoting a brand or business. Many guerrilla tactics makes them a cost-effective way to raise brand recognition.
2. They go viral:
There is a high probability that intriguing campaigns will go viral because of millions of views.
By deploying several experimental advertising strategies, Guerrilla marketing creates an unforgettable experience.
So, how are you planning to implement Guerrilla marketing in your business?