What is Guerrilla Marketing?

   Guerrilla marketing is an advertising strategy that employs “guerrilla” warfare techniques, such as ambushes or raids, to attract people to a company. An unusual and innovative presentation inspires wonder or shock in this fascinating kind of marketing, which is extremely useful for driving exposure.

   Guerrilla marketing is a type of marketing that relies on human connection in metropolitan areas to have a huge impact on a small budget in the hopes of spreading through word of mouth and social media. Guerrilla marketing became popular in the early 2000s, and many of the concepts have been replicated since then. To compete for attention, today’s strategies must be exceptionally new. Digital marketing provides a higher return on investment (ROI) these days because it reaches consumers where they are—on the internet. 90 percent of Americans now use the internet, and time spent online has increased to six hours per day in the last decade. Guerrilla marketing, when done correctly, may increase brand exposure on digital channels.

Example by Volkswagen:

  Challenge: The purpose was to boost Volkswagen’s prominence at the Paris Motor Show. As much traffic as possible should be directed towards Volkswagen (competition is fierce on motor shows).

Strategy: They provided each guest a bright and eye-catching bag at the show’s entry to draw attention to the brand.

Result: The bag was carried by many people during the exhibition, and the Volkswagen corner was significantly packed in comparison to previous years. The majority of visitors kept the bag after the exhibition, giving the business even more exposure.

So, how are you planning to implement Guerrilla Marketing in your business?