Introduction to Guerrilla Marketing:
Marketing is no more a field reserved for experts in the field in this digital age. Today, everyone, regardless of their financial or expertise level, may market their company. Guerrilla marketing represents the concept of the “ordinary marketer” and offers unique methods for achieving maximum outcomes with the fewest obstacles. Because guerrilla marketing strategies are low-cost and high-yield, they’re great for small enterprises.
Guerrilla marketing is a type of marketing that is innovative, unexpected, and occasionally problematic. Guerrilla marketing is “disruptive” or “sticky,” to use two words to describe it. It’s something audiences don’t expect, but it’s something they’ll remember. Think of guerrilla marketing like flash mobs dancing in a train station.
Example of Guerrilla Marketing by Vodafone:
Vodafone used a window sticker to advertise the internet on your phone by displaying all of the benefits of moving images and entertainment. It mentioned, “Watch Indavideo through a train window sticker”. “Indavideo” is the Hungarian equivalent of “Youtube”.
It’s critical to think outside the box when it comes to guerrilla marketing as a small business. To go guerrilla, you must first change your mindset. You have something that larger organizations don’t: flexibility as a small firm. You have to take the high dive to rise up the food chain and get your name out there. Vodafone used a window sticker to advertise the internet on your phone by displaying all of the benefits of moving images and entertainment.
So, how are you planning to implement Guerrilla marketing in your business?