What is Guerrilla Marketing?
Guerrilla marketing is the deployment of unconventional or creative ways to increase sales or generate interest in a brand or business. These techniques are frequently low-cost or free, and they entail the extensive usage of more human connections or viral social media messaging.
Guerrilla Marketing by Raid Pest Control:
Raid pest control created a humorous Raid Bug Spray commercial. It was around the time of the release of the Spiderman picture.
They took advantage of the chance and made an advertisement emphasizing that the Raid Bug Spray was powerful enough to kill a Spiderman. They ran the Spiderman’s hand along the Raid Bug Spray.
It drew the attention of the majority of individuals. The ad’s location was really inventive, and it went viral.
What are the advantages of Guerrilla Marketing?
· Excellent for those on a tight budget. Guerrilla marketing is defined as the use of unusual advertising strategies to engage customers in new and interesting ways.
· Goes viral and forms alliances.
· One of a kind and memorable.
How are you planning to implement Guerrilla Marketing in your business?