What is Guerrilla Marketing?

   The practice of guerrilla marketing involves promoting a product or brand via unorthodox methods. Guerrilla marketing campaigns can be run by brands either online, offline, or a combination of the two.

WakeFit’s Guerrilla Marketing technique explained?

  Do you know of any jobs that pay you to sleep? After Bengaluru-based Wakefit.co, a provider of home and sleep solutions, made waves in 2020 with its Sleep Internship programme, we bet you have. After a year, the world has experienced a pandemic, and sleep has once more been neglected in the middle of stress, health hazards, and professional upheavals. By simply reminding people that sleep is vital and that you can, in fact, earn to sleep, Wakefit.co is contributing to India’s efforts to reduce its health hazards, revive its economy, and provide chances for employment creation.

Chaitanya Ramalingegowda, Director and Co-Founder of Wakefit.co, said on the unique internship programme, “2020 has been a rough year. Shorter sleep cycles, disturbed sleep patterns, and widespread stress have been linked to work-from-home schedules and late bedtimes. This is particularly true for working persons between the ages of 25 and 45. In its second season, we have brought back the Sleep Internship to encourage individuals not to put sleep at the bottom of their priority list.

  This is a classic example of Guerrilla Marketing with Lateral thinking. How are you planning to implement Guerrilla Marketing in your business?