People are exposed to a growing quantity of commercial messages in the current economic climate, which cannot be recognised unless they first attract the attention. Customers are becoming more adept at resisting traditional advertising’s influence, whether via the use of new technologies or just by mentally tuning them out. Advertisers have employed various new advertising medium that fell short of public expectations, and they understood that in order to keep their customers, they needed to adopt unique, inventive, and unusual tactics, plans, and procedures.
What is Guerrilla Marketing?
Guerrilla marketing is a set of marketing tactics used to launch a marketing campaign for a fraction of the normal price.
Regardless of the minimal budget invested, the impact should, of course, be greater. To put it another way, guerrilla marketing magnifies the impact of a marketing campaign.
Objectives of Guerrilla Marketing:
Guerrilla marketing messages have the power to stand out in a sea of advertising that customers are bombarded with on a regular basis.
· Standing out
· Brand Building
· Lasting Impressions·
· Going Viral
Guerrilla Marketing by Iphone:
Creative iPhone Escalator Ad Concept by Yongwook Seong. Endless Apps were the theme and Iphone displayed all the apps that can be installed on the iphone in the escalator. This meant “there can be many apps that can be installed and used on iphone”.
It was an eye-pleasing event and most of the iphone loyalist’s loved the idea.
So, how are you planning to implement Guerrilla Marketing Strategies in your business?