What is Guerrilla Marketing?

    Guerrilla marketing is a type of advertising that focuses on low-cost, innovative marketing strategies that produce high results – Jay Conrad

    Levinson created the phrase “guerrilla advertising” in his 1984 book

“Guerrilla Advertising.” Guerrilla marketing is a word inspired by

guerrilla warfare, which is a type of irregular warfare in which armed people

deploy small strategy methods. Ambushes, sabotage, raids, and elements of

surprises are all used in several of these techniques. Guerrilla marketing, like

guerrilla warfare, employs similar methods in the marketing profession.

Guerrilla Marketing Campaign By Berger Paints:

           Berger Paints promotes its brand using a range of advertising techniques. Berger prefers guerrilla marketing on television, such as relating their color paints to the sky and having product brand ambassadors who draw more attention and exhibit interest in purchasing their products.

Advantages of Guerrilla Marketing:

1.            Affordability:

   The best thing about guerrilla marketing is that it allows you to reach a large audience for very little money.

2. Exceptional reach:

Because of its inventiveness or uniqueness, guerrilla marketing helps to broaden the reach to

a wider audience.

3. Leaves a lasting effect on people’s brains:

  Guerrilla marketing is the most effective approach to leave a lasting imprint on people’s minds.

4. Profitable investment:

  Guerrilla marketing is a form of advertising that has a high return on investment.

So, how do you intend to implement Guerrilla Marketing in your company?