Retargeting: What Is It and How Does It Work?
Retargeting, sometimes referred to as remarketing, is a type of online advertising that can assist you in maintaining your brand’s visibility among bounced traffic after they leave your website.
Only 2% of visitors to most websites convert on their first visit. Retargeting is a solution created to assist businesses in connecting with the 98% of users that don’t convert right away.
What is the Process of Re-Targeting?
Retargeting is a cookie-based technology that lets you track and ‘follow’ anonymously your audience around the Internet.
You implement a little, simple piece of code on your website to implement it (this code is sometimes referred to as a pixel). Visitors to your site won’t notice the code or pixel, and it has no impact on how quickly your site loads. The code leaves an anonymous browser cookie on each new user’s browser every time they visit your website.
Later, while your cookie visitors navigate the Internet, the cookie will inform your retargeting provider when to deliver advertisements, guaranteeing that only past visitors to your site sees your adverts.
When Is Retargeting Effective?
Retargeting is an effective tool for branding and conversion improvement, but it performs best when integrated into a bigger digital strategy.
Retargeting functions best when combined with demand generation, inbound and outbound marketing, or both. Content marketing, AdWords, and targeted display strategies are excellent for increasing visitors, but they are useless for improving conversion rates.
Retargeting, on the other hand, can aide in raising conversions but it cannot bring visitors to your website. Utilizing one or more tools to attract traffic and remarketing to maximise that traffic will increase your chances of success.