What is Guerrilla Marketing?
Guerrilla marketing is a marketing strategy in which a business promotes a product or service through surprise and/or unusual interactions.
An effective Guerrilla marketing campaign should be smart enough to make consumers think about and understand the message. It must be compelling in order to attract the attention of the audience and make them enjoy the advertisement.
By incorporating these elements and distinguishing features for clients, such as zebra crossings, paper bins, stop lights, stairs, or bus stops, it is simple for the potential client to notice that there is something innovative in all of it, and he or she remembers and associates the march that has carried out that marketing action with their surprise feeling upon seeing it.
A Guerrilla marketing for a cause:
The organisation decided to create an awareness regarding Testicular Cancer. They made a cost-effective stickering method which explains the necessity to test for Testicular cancer and also “the method to check for the cancer”.
The stickers were placed in most of the places were men use in different zones. The campaign placement is fantastic and it is relevant to the Target Group.
In a campaign, TG is very important.
So, how are you planning to implement Guerrilla Marketing in your business?