What is Guerrilla Marketing?
Guerrilla marketing is an unusual method of product and service marketing. The goal is to sense the market’s pulse and develop creative campaigns that will revitalise the brand. Guerrilla marketing can occur on the streets, beaches, and public parks, as well as during concerts, subways, shopping malls, and even in the air.
Guerrilla marketing is employed in a variety of situations, including the debut of a new brand, a dig at competitors, brand revitalization, CSR efforts, entering a new market, increasing brand recall, and so on. The most important guideline of guerrilla marketing is to pick the best time and location for the campaign. Because the entire approach is novel, legal clearances from the appropriate authorities should be obtained ahead of time.
Guerrilla Marketing by Nikon:
This was a campaign by Nikon. Nikon’s S60 advertising campaign was humorous on a whole new level. Face Priority AF, Nikon’s face-finding technology was introduced in 2008, and it swiftly recognises and focuses on up to 12 faces in a group portrait.
With Hotel, Voyeurs, and Explorer, this award-winning print advertising campaign from Singapore cleverly interprets how much function can come in handy.
Firms have the flexibility to display inventive guerrilla marketing strategies in today’s climate, which is characterised by growing media possibilities. Guerrilla marketing is, in reality, the need of the hour for established firms that have been around for decades. The development of social media, along with user-generated content, ensures that a well-executed guerrilla marketing campaign will get the attention it deserves. In truth, today’s ads are constructed on a thorough examination of the target market.
So, how are you planning to implement Guerrilla Marketing in your business?