What is Guerrilla Marketing?
The practise of guerrilla marketing involves promoting a product or brand via unorthodox methods. Guerrilla marketing campaigns can be run by brands either online, offline, or a combination of the two.
Guerrilla marketing traits:
Guerrilla marketing is difficult to define due to its complexity. A guerrilla marketing effort, however, can be easily identified. You only need to look for specific characteristics.
A pleasant surprise: These encounters with potential clients are unique in this form of marketing. Guerrilla marketing frequently aims to shock or surprise the audience.
Cost-effectiveness. The majority of guerrilla marketing strategies are low-cost but produce excellent outcomes. Guerrilla marketing resembles growth hacking because of this characteristic.
Interactiveness: Guerrilla marketing encourages the target audience to take part in a campaign by relying on emotions and experiences.
Utilised in B2C. For B2C sales, emotions are a powerful motivator. Guerrilla marketing is less effective in this industry since B2B decision-making is more deliberate and thorough.
Provocativeness: Guerrilla marketing tactics are frequently provocative and hazardous since they rely on emotional interaction.
Guerrilla Marketing Campaign for a Movie 2012:
It was a closed environment, the impact was amplified. People believe that this area looks to submerge.
Isn’t this guerrilla marketing perplexing? But it’s so brilliant.
So, how are you planning to implement Guerrilla Marketing in your business?