What is Guerrilla Marketing?
This sort of marketing is defined as “creative, unusual, and low-cost marketing strategies intended at achieving maximum publicity for a product” (Oxford dictionary), and it is supposed to be cost-effective as well. It’s obnoxious, larger-than-life, and far from subtle. It’s also a cost-effective approach for small enterprises to get their message out there. We’ve compiled a list of some of our favorite guerrilla marketing efforts from which you can learn a thing or two.
Advantages of Guerrilla Marketing:
1. Low budget: Guerrilla marketing is a low-cost strategy.
2. Memorable: There is the possibility of a large effect and reach.
3. Fun: To establish a brand, you must be creative and come up with innovative concepts.
4. Gain Insights: You may learn more about how people feel about a brand by observing their reactions.
5. Build Relationships: For optimum exposure, your campaign could be shared on social media (either by the brand or by participants). It’s also possible that media outlets will attract notice.
Example of Guerrilla Marketing by IWC- Bus Holder:
Ambient marketing, a sort of guerrilla marketing that cleverly leverages components of the environment for promotions, was used by watchmaker IWC. To push its timekeepers, IWC employed bus handle restraints on airport shuttle vehicles. While not everyone will wear the strap in this manner, it is a creative and effective approach to making a statement.
This campaign went viral. So, how are you planning to implement Guerrilla Marketing in your business?;