What is Guerrilla Marketing?
Guerrilla marketing is taken from guerrilla warfare, which involves adding a surprise factor to anything.
Guerrilla marketing involves corporations incorporating a surprise factor into their marketing campaigns.
It can take the shape of abstract notions, with the audience not expecting the artwork to be a commercial. Otherwise, there could be an occurrence taking place that includes a subtly placed commercial.
Strategies for Guerrilla Marketing
Guerrilla marketing methods can be more remembered and have a greater impact because they are quite diverse and usually more surprising than regular marketing operations. Being brave, forceful, and taking a chance are all key parts of effective guerrilla marketing efforts.
Guerrilla Marketing Example by UNICEF:
The floor was covered in landmine-stickers with self-adhesive topsides. Until they clung to your feet, they were undetectable. People spotted the landmine-picture on the bottom side while removing them, and were told that in many other nations, they would have been maimed at this point.
This was a unique campaign. It went viral and many people were talking about it. People also gave funds for eliminating the landmine project.
Overall, guerrilla marketing is a wonderful choice for firms to consider, and most brands can execute it well.
If the idea is good, the general public will appreciate it and assist the businesses get mind share with the target demographic.
So, how are you going to implement these types of unique Guerrilla Marketing strategies in your business?