The ad illustrates the idea that sometimes words simply cannot describe how you feel about someone, and that it is sometimes necessary to go above and beyond to make them feel special.

    Cadbury Dairy Milk Silk, famous for its endearing commercials and catchy “Kiss me, close your eyes” slogan, is back with a new campaign urging young people to cherish romantic moments in their relationships.

     The company thinks its new tagline, “How far will you go for love,” will make it easier to connect to today’s youth.

The new emotional movie, which was produced by Mondelez and Ogilvy India, demonstrates how a passionately in love couple can make an ordinary occasion into something exceptional. As the movie begins, a boy and girl are seen strolling in the woods. He then hands her the Silk bar, which she takes and eats, revealing their secret romance.

     This representation brings to life the notion that sometimes words are insufficient to describe how you truly feel for each other, and that it is necessary to go the extra mile to make each other feel special.

The goal is to continue to make Cadbury Dairy Milk Silk a vital part of showing love for your cherished ones, through big and small actions.

How far are you going to go, to market your business through Guerrilla Marketing?