What is Guerrilla Marketing?

   Guerrilla marketing is an advertising strategy that focuses on generating maximum exposure for a product or service through low-cost marketing strategies. The phrase “guerrilla marketing” was coined by American business writer Jay Conrad Levinson in his 1984 book “Guerrilla Advertising.” Guerrilla marketing has gained a lot of popularity among marketers since the internet’s inception.

    This alternative advertising approach is based on a unique marketing plan, a lot of energy, and a lot of imagination. Guerrilla marketing is all about surprising the customer, leaving an indelible impression, and generating a lot of social chatter. In comparison to more traditional means of promotion and marketing, guerrilla marketing is claimed to have a significantly more lasting impression on customers. This is because most guerrilla marketing efforts want to connect with customers on a more intimate and memorable basis.

Benefits of Guerrilla Marketing:

· Low Budget

· Opportunity to go viral

· Memorable

All-China Women’s Federation “Door” Guerrilla Marketing Example:

    To promote awareness of domestic violence in China, an ambient poster with the tagline- PUNCH- Stop domestic violence, was placed on swinging doors in offices and shopping centers depicting a woman with her face punched and bleeding.

This campaign went viral and was unique. It created social awareness among people. 

So, how are you planning to implement Guerrilla Marketing in your business?

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