What is Guerrilla Marketing?
Guerrilla marketing involves creating buzz for products and services by engaging in uncommon marketing activities in everyday places. Guerrilla marketing is all about getting your company’s name in front of as many people as possible in an unexpected way. It is usually a low-cost or no-cost form of marketing that can reap substantial profits if done properly.
Guerrilla marketing comes in a variety of forms:
· Ambient marketing
· Grassroots marketing
· Viral marketing
· Presence marketing
· Poster guerrilla marketing (Wild postings)
· Tissue-pack advertising
· Undercover marketing / buzz marketing
· Alternative Marketing
· Experiential advertising marketing.
Guerrilla propaganda characteristics:
Guerrilla propaganda must be unexpected and inventive, which is one of its defining characteristics. Indeed, it is this quality, or rather the benefit of being unexpected, that causes emotional responses like laughter, shock, and melancholy. Guerrilla marketing can be utilized to a company’s advantage and to promote a specific brand. Advertising firms provoke natural reactions in the audience, such as weeping, laughing, and surprises, through imaginative and unexpected concepts that drastically link a particular product to people’s daily lives, and use these natural reactions to promote a certain brand.
Example of Zoo Safari Guerrilla Marketing:
Zoo Safari created electrostatic stickers with animal pictures that can be placed on the windshields of parked cars to make the visitor imagine what it would be like to be so close to a wild animal, to communicate that Zoo Safari is not a typical zoo because the animals run free just like in a safari.
So, how are you planning to implement Guerrilla marketing in your business?