What is Guerrilla Marketing?

Guerrilla Marketing is an unconventional method to product and service marketing. Guerrilla marketing is based on the idea of using innovative marketing and out-of-the-box thinking to catch clients off guard through marketing initiatives. It stands in stark contrast to traditional techniques of marketing (print and television), which use a mass approach and need significant expenses. Guerrilla marketing is a more direct technique that is frequently targeted to a smaller portion of the population, making it more cost-effective.

   Guerrilla marketing guarantees that buyers are reached on a subconscious level. A successful Guerrilla marketing strategy must have elements of surprise and originality. The goal of guerrilla marketing is to create a buzz about a product or service such that it goes viral, resulting in word-of-mouth publicity.

Advantages of Guerrilla Marketing:

· Cost-Effective

· Word of Mouth Publicity

· Creative and Unorthodox.

Guerrilla Marketing by Lenova:

   Lenovo’s ad takes a lighthearted approach to promoting its ‘facial recognition’ technology. Although the graphic appears to be more of a hacker commercial than a security feature ad at first sight, the print ad becomes clearly evident once you read the slogan. After all, that has to be painful.

The campaign was designed by Ogilvy, a Bangalore-based advertising firm, with creative direction by Rod Vallis and Arun KT.

  Advertising and creativity are inextricably linked. Everyone, whether a huge brand or a small one, has a creative plan to make an impact in the market. With identical aims, there are always a few brands who step up their marketing game.

   So, how are you planning to implement Guerrilla Marketing in your business?