Guerrilla Marketing by Coco-Cola| Viral Marketing Campaign

¬†Why do Coco-Cola use Guerrilla Marketing?     It focuses on achieving outcomes and attracting huge audiences through the use of innovative and low-cost marketing tactics. As a result, it is referred to as guerrilla warfare because it is carried out in an almost impromptu manner. The “Share a Coke” campaign, for example, was one of Coca-marketing […]