Why do Coco-Cola use Guerrilla Marketing?
It focuses on achieving outcomes and attracting huge audiences through the use of innovative and low-cost marketing tactics. As a result, it is referred to as guerrilla warfare because it is carried out in an almost impromptu manner. The “Share a Coke” campaign, for example, was one of Coca-marketing Cola’s pranks in 2011.
Coca-Cola has been known to perform publicity stunts with customized vending machines, catching consumers’ unaware surprise and filming their responses for all to see on YouTube, taking the idea of sharing to a whole new level.
How much money Coco-Cola spend on advertising?
Coca-Cola has spent an average of $4 billion a year on advertising over the last six years. Spending in the United States accounts for more than 20% of the entire cost, at $913 million in 2018.
Is Coco-Cola advertising effective?
Coca-Cola has remained consistent when expressing one powerful and effective message: enjoyment, over decades and several marketing initiatives. Simple phrases like “Enjoy” and “Happiness” never go out of style and are simply translated around the world.
Diet Coke Guerrilla Marketing:
Coca-Cola and McDonald’s collaborated on a focused marketing effort. People who use the stairs are shown advertisements for regular, full-calorie Coke, whilst those who take the escalator receive commercials for Diet Coke.
So, how do you intend to use Guerrilla Marketing in your company?