Cost per click (CPC) is a phrase used in paid advertising in which an advertiser reimburses a publisher for each time an ad is clicked. Pay per click is another name for CPC (PPC). The cost per click (CPC) is used to calculate the price of serving consumers advertisements on search engines, the Google Display Network for AdWords, social media sites, and other publishers.

         When deciding on bid strategies and conversion bid types to maximise clicks in relation to budget size and target keywords, CPC is a vital consideration.

  What Sorts of Ads Are CPC-Related?

         CPC is a factor in the calculation of overall paid advertising campaign costs for a range of text, rich-media, or social media adverts. Some ad types, such as those at the top of Google’s search engine result pages and the Display Network, are exclusively shown on specific networks (Google-owned or partnered sites like YouTube and Gmail).

CPC is a factor in ad types including:

Text ads

Shopping ads

Image ads

Video ads

Twitter promoted tweets

Facebook ads

Instagram ads

LinkedIn ads.

What Is Cost Per Click (CPC) Calculation?

The cost per click is computed by dividing the cost of a paid advertising campaign by the number of clicks. These programmes will frequently provide CPC for target keywords if you want to use a well-known online advertising service like Google AdWords and bid on keywords in order to display paid advertisements.

Cost per click = Advertising cost / number of clicks.

Benefits of Calculating Cost Per Click:

·    Reach objectives to increase traffic.

·    To improve paid advertising campaigns, measure CPC data.

·    Choose the appropriate ad types to utilise.·    Select from manual or automatic bidding techniques.