In 2020, 84% of people with internet access will be using social media. That comes up to an astounding 3.8 billion individuals. Due to the size of social media, businesses may now use efficient and affordable tactics to raise brand awareness and potential for lead generation.

So, which social media platform should I use for which type of content?

Bill Gates published his well-known article “Content is King” in January 1996 on the Microsoft website. He stated in his essay:

“Content, like broadcasting, is where I expect much of the real money to be made on the Internet.”

       Content is unquestionably king in 2020. This is as a result of the development of inbound marketing techniques and the abundance of information that is now easily accessible to web users. It is crucial to provide content that impresses platform users if you want to fully benefit from social media and the free marketing opportunities it offers its users.

      Every platform has a distinct user base. Additionally, each audience has different preferences for the content they want to view on the platform, which can have an impact on how well your social media postings do.

Here are the general guidelines:

·    Facebook: Curated material and videos

·    Instagram: High-quality images, proverbs, and Stories

·    Twitter: breaking news, blogs, and GIFs

·    LinkedIn: Career opportunities, business news, and expert material

·    Pinterest offers step-by-step pictorial instructions and infographics.

How do I pick the appropriate platform?

        The best social media platforms to use for your business

Step 1: Identify your target audience. Determine who your audience is in the first phase.

Step 2: Establish your objectives. You must establish goals for your audience once you have identified it.

Step 3: Identify your target audience. 

   To build a responsive audience that engages with your posts, it’s critical to find the appropriate material for the appropriate social media platform.