Vanakam Makkalae

What is Content Marketing?

   It is a marketing technique to drive profitable customer action by creating and distributing valuable and consistent content. It is designed to attract and acquire a clearly defined audience.

Types of Content Marketing:

   The different types of content marketing include:

1. Blogging

2. Video content

3. Podcasts

4. Infographics

5. Email

6. Visual Content

7. Ebooks

8. Lead Magnets

9. Social Media Posts

10.   Webinars and many more.

   What are the 5 key characteristics of successful content marketing?

1. Target Audience

2. Recite a story

3. Provide value

4. Create a Dialogue

5. Increase profits

  In marketing, Content is the king. The three P’s of creating content marketing are

•  Punctuation

•  Polish

•  Power.

      Also, Content marketing not only precedes traditional marketing tactics, but also pulls in significantly more website visitors and leads.  Content marketing is all about storytelling. When content marketing is used effectively it boosts website traffic, and as traffic increases, so do conversions. When there is a good conversion strategy it will bring in high-quality leads.

Benefits of Content Marketing:

•  More on-site content

•  Higher visibility in search engines

•  Higher domain authority

•  More referral traffic

•  More social traffic and followers

•  Increased conversion potential

•  Improved brand reputation

•  Good customer relationships

Example: My main business is Guerilla Marketing. I add value by creating these 365-days of marketing video to increase the leads. This creates a bond between the customer and the business owner. Also, for my surprise planning website instead of just creating posters, we have a blog that gives the customers many useful tips like “101 romantic ideas”, “Top 10 surprise gifts for your father”, etc.

  How are you planning to implement content marketing in your business?