Guerilla marketing is a cost effective marketing strategy to drive publicity and, as a result, promote brand awareness by using unconventional methods designed to evoke surprise or shock in the hearts of the customers. Connection to the emotions of a consumer is key to guerrilla marketing. The use of this tactic is not designed for […]
The goal of guerrilla marketing is to create maximum exposure for a product or service using low-cost marketing techniques. Guerrilla marketing is a term coined by Jay Conrad Levinson in 1984 in his book “Guerrilla Advertising”. The Internet has made guerrilla marketing very popular among marketers. Creative thinking is a key component of guerrilla marketing. […]
Rationale behind Guerrilla Marketing: Guerrilla marketing is predominantly dependent on creativity. Guerrilla marketing involves methods similar to those used in guerrilla warfare, such as raids, ambushes, and elements of surprise (but from a marketing standpoint!). The goal of such a plan is to surprise the customer, leave a lasting impression, and generate a lot […]
Creative Guerrilla Marketing – Gillette What is Guerrilla Marketing? These days, business competition is at an all-time high. Businesses want consumers to purchase their products, so they send them a lot of junk mail, spam emails, and unwanted phone calls. These traditional tactics are so familiar to consumers that businesses must sometimes think of alternative […]
Folgers Coffee New York Guerrilla Marketing Campaign What is Guerrilla Marketing? The purpose of guerrilla marketing is to implement marketing tactics that are low-cost but yield maximum results. In 1984 Jay Conrad Levinson* wrote a book called ‘Guerrilla Advertising’ which coined the term. Guerrilla marketing is based on the idea of guerrilla warfare, a form […]
Stickers are not only an innovative way to attract attention, but they are also an extremely cost-efficient way to create a lasting impression. Many companies whose only advertising consists of stickers have experienced a 550% increase in business. It is likely one of the main reasons why these stickers have become so popular is that […]
Unlike some marketing tactics, guerrilla marketing breaks out of the mundane or routine nature of others. In addition to being exciting, guerrilla marketing generates memorable interactions between your brand and the audience. The goal of Guerrilla Marketing is to create maximum brand exposure and impact at the same time as being low-cost, out-of-the-ordinary, and innovative. […]
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