Vanakam Makkalae

What is User-Generated Marketing?

  In user-generated marketing, ordinary people participate in a marketing campaign by creating content or participating in advertising.

In recent times, User-generated marketing is used by many big companies. Content created by ordinary people and used in marketing campaigns is easy to maintain and cost-effective, making User-generated marketing the most effective method of marketing.

User-Generated Content:

UGC (User Generated Content) is the content that is created by the user/common people in the form of text, videos, audio and images.   

  Social media users often share these types of posts on social platforms to encourage others to leave a review for particular products or services. As many big and small companies use user-generated content these days, this strategy is becoming more popular.

User-generated content is a strategy that creates an audience of consumers.

Online Reviews: 

    An online review can be a valuable tool to build trust between consumers and a business.

  90% of consumers read reviews before visiting a business, and 88% trust the reviews because they sound personal.

  You might want to consider the negative comments to establish your credibility with your consumers. Consumers facing problems should have them resolved as soon as possible.

Third-Party Review Sites:

   The power of third-party review sites is greater like Yelp, G2 Crowd, etc. Customers will feel more trust and value in the business if these reviews can be found on other third-party sites.


  YouTube is a platform for sharing videos. The videos you share can be monetized by showing advertisements between them.  

  A good example of User-Generated Content is YouTube, where users share videos and get rewarded with money and YouTube earns from the advertisements.

Advantages of User-Generated Marketing:

· High-quality Website Traffic

· Increased Reputation and Trust of the company

· Target Audience

· Helps in SEO.

Engaging with consumers online makes your brand more credible, trustworthy, and authentic. What plans do you have for implementing User-Generated Marketing at your company?

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