What is Point Of Sale Marketing?
The term “point of sale marketing” refers to marketing measures that promote sales during purchase.
Who implements Point-of-Sale Marketing?
Retailers and Restaurants commonly use Point-Of-Sale marketing tricks to encourage customers to make last-minute purchases. However, there are other retailers, who are doing POS.
• Grocery Stores:
Grocery stores commonly arrange merchandise like magazines, chocolates, batteries, etc in the cash counter section. Items near the POS usually move 3 times faster than products that are placed on the shelf. Whereas very popular supermarkets have reported that items at POS sell 64 times faster.
• Gas stations:
Similarly, they line up the products at their register counter. Items like chocolates, energy bars sell fast.
• Fast Food Restaurants:
Restaurants display desserts and gift cards that would tempt the user to buy.
• Retail Businesses:
Retail businesses like hardware stores, auto stores, etc place their own low item tickets around their checkout location.
Starbucks is particularly a good example of POS. They have their low-ticket merchandise displayed at POS.
• Non-Profit Organizations:
They sell their mementoes like pinups, icons, etc at the point of sale which visually represents a donation made, and offers the customer a social reward for donating.
For what kind of customer Point Of Sale marketing is effective?
POS marketing appeals most to impulse customers who are not particularly loyal to a brand.
Also, POS tends to have a universal appeal.
Types of POS Displays:
• Counter Displays
• Floor Displays
• Shelf Talkers
• Video and digital signage.
In online business, people usually add the items to the cart and on the payment page, there will be some items that you can add with a sale. This is called OTS (One Time Sale). Here POS is implemented.
So, how are you planning to implement POS in your business?