Heineken Lager Beer is a beer with 5% alcohol by volume that is produced by the Dutch brewing company Heineken N.V. Heineken Beer is sold in a green bottle with a red star. Their motto is “Brewing a better world” which helps them aim to be more sustainable and better for the world.
Heineken Beer already had their campaign ready regarding socializing, when things were normal. The pandemic was a shock and in concern with that, they put on hold the existing campaign. The new normal had constraints regarding gatherings and social distancing was the need of the hour.
So, they planned a new and innovative campaign which would sell their product and also impart Social-distancing. The message was- “Socializing responsibly”. Usually meet at parties, get together and drink alcohol and have fun. The idea of this campaign was unique. New house party challenges are explored. Here people drink and party sitting in their home with their beers in a live call (Online). Friends connect to the video call and have fun with their beers. This is called “Home Gatherings”. They eat food, chit-chat, drink beer and chill.
The campaign was a unique concept and a great hit. The concept was very simple; however, it went viral on social media. People were socializing through parties responsibly sitting in the comfort of home. The beer sales soared up even in the pandemic.
So, how are you planning to apply the social distancing concept to your brand?