Technical Marketing

Vanakam Makkalae

What is Technical Marketing?

  In technical marketing, all marketing efforts are geared toward product specifications and features, designed specifically to appeal to customers with a basic understanding of technology.

Who implements technical marketing campaigns?

  Technical marketing is suitable for companies with technically complex products or whose customers are typically highly skilled. Taking advantage of technical marketing doesn’t always require appealing exclusively to highly knowledgeable customers.

The Pillars of Technical Marketing:

· Integration– Systematizing the planning, review, implementation, and promotion of digital marketing.

· UX– Influencing visitor behaviour to achieve a desired outcome

· Build platforms, sites and tools in iterations while tailoring them to the site’s user base using agile development

· Lean Analytics– To make continuous incremental improvements, maximize, learn, and align marketing efforts

· Content– Copywriting can be used to build products or draw targeted visitors.

   Increasing technical requirements in digital marketing led to the creation of specialised roles such as growth hackers and inbound marketers. Although both technical and non-technical marketing professionals strive to attract, convert, and retain customers.

 Advantages of Technical Marketing:

· Knowledge which provides more or less stable and long-term competitive advantages;

· a product or a service that demonstrates high-level innovations;

· a product or a service that demonstrates high-level innovations;

· Offering a significant social profile for the manufacturer, by incorporating the latest technology and innovations;

· An attractiveness-buying market for society’s most affluent and advanced segments.

We have reached the point where we need to become more technical. Are you ready to face the challenge?