Guerrilla Marketing by AXE.
The idea behind guerrilla marketing is to promote through unconventional means designed to elicit surprise, wonder, or shock to generate publicity and, as a result, brand awareness.
Guerrilla marketing is often viewed as an expensive marketing strategy. However, it is very cost-effective.
It is now possible to promote or sell anything through guerrilla marketing. Everything from pizzas to movies can be advertised in this way.
Today, we’re going to examine Axe’s Guerrilla Marketing campaign.
Whenever a man wears this (AXE) perfume, women will follow. They displayed this at airports and other public places. This picture was depicted on the exit boards.
The cost of displaying a large cut-out will be high. This exit board, however, was cost-effective. The board was placed near the men’s restrooms.
These types of small and innovative installations would be a massive hit campaign.
Advantages of Guerrilla Marketing:
Many of the Guerrilla marketing experiences are interactive and can take place in unexpected places, making them a cost-effective way to increase brand awareness.
Companies that offer guerrilla marketing services can capitalise on the trend, creating captivating campaigns that go viral and quickly rack up millions of views.
Guerrilla marketing uses everyday situations for maximum effect. So you’ll frequently collaborate with local businesses, organizations, and charities to produce a campaign, whether it’s for a university campus, coffee chain, or hotel. In this way, it will be easier to build partnerships and reach your target audience.
Using experiential advertising techniques for a more memorable experience can make guerrilla marketing more effective by eliciting strong emotions in consumers. In some cases, ads may even shock or frighten people—temporarily, of course—to achieve their desired effect.
So, how are you planning to implement Guerrilla marketing in your business?
Guerrilla Marketing by AXE.
The idea behind guerrilla marketing is to promote through unconventional means designed to elicit surprise, wonder, or shock to generate publicity and, as a result, brand awareness.
Guerrilla marketing is often viewed as an expensive marketing strategy. However, it is very cost-effective.
It is now possible to promote or sell anything through guerrilla marketing. Everything from pizzas to movies can be advertised in this way.
Today, we’re going to examine Axe’s Guerrilla Marketing campaign.
Whenever a man wears this (AXE) perfume, women will follow. They displayed this at airports and other public places. This picture was depicted on the exit boards.
The cost of displaying a large cut-out will be high. This exit board, however, was cost-effective. The board was placed near the men’s restrooms.
These types of small and innovative installations would be a massive hit campaign.
Advantages of Guerrilla Marketing:
Many of the Guerrilla marketing experiences are interactive and can take place in unexpected places, making them a cost-effective way to increase brand awareness.
Companies that offer guerrilla marketing services can capitalise on the trend, creating captivating campaigns that go viral and quickly rack up millions of views.
Guerrilla marketing uses everyday situations for maximum effect. So you’ll frequently collaborate with local businesses, organizations, and charities to produce a campaign, whether it’s for a university campus, coffee chain, or hotel. In this way, it will be easier to build partnerships and reach your target audience.
Using experiential advertising techniques for a more memorable experience can make guerrilla marketing more effective by eliciting strong emotions in consumers. In some cases, ads may even shock or frighten people—temporarily, of course—to achieve their desired effect.
So, how are you planning to implement Guerrilla marketing in your business?