Vanakam Makkalae

What is Mass Marketing?

     The aim of mass marketing is to reach as many people as possible with advertising or promotion of a product or service. It targets as many potential customers while ignoring demographic differences among niche groups. This marketing strategy aims to obtain maximum exposure for products by focusing on higher volumes at lower prices.

Medium of Mass Marketing:

· Social Media

· Television/Radio

· Newspapers

· Magazines

· Email Marketing.

Examples of Mass Marketing:

 The sheer number of people who rely on telecommunications services drives mass marketing campaigns. Furthermore, there are FMCG products such as soaps and detergents that use mass marketing. Body deodorants and many other personal hygiene products use this marketing strategy since they are used by a large market segment.

Advantages of Mass Marketing:

1.  Cost efficiency is a leading advantage of mass marketing.

2.  Increasing the number of potential customers

3.  A high level of sales

4.  Brand Building

5.  Establishes trust

Disadvantages of Mass Marketing:

1.  Business processes may be hampered by the wrong approach

2.  Consumers find it less appealing

3.  Increased costs

4.  Mass marketing is hampered by intense competition

5.  Profit margins are low.

Understanding this strategy and how it affects your business makes it easier to determine the benefits and drawbacks of Mass Marketing. You can easily determine your strategy for market penetration based on your skills and resources. It may not be time-consuming, but it does necessarily require additional effort to develop effective strategies.

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