What is Guerrilla Marketing?

  These days, business competitiveness is at an all-time high. Consumers receive a lot of junk mail, spam email, and unsolicited phone calls because businesses want them to spend their money on their products. Consumers are so accustomed to these tried-and-true methods that firms are forced to think of new ways to capture their attention.

Guerrilla marketing is the practise of carrying out an uncommon or unexpected marketing action in a normal, everyday setting in order to generate buzz for a product or service. Guerrilla marketing’s main goal is to bring your company’s name in front of as many people as possible in an unusual method.

  Guerrilla marketing is typically a low-cost or no-cost kind of marketing that, when done successfully, can yield significant profits.

Guerrilla marketing tactics that work include the following elements:

Creative: A good guerrilla marketing ad should be clever enough to make people think about it and interpret it.

Compelling: It must be compelling in order to attract the attention of the audience and make them enjoy the advertisement.

Memorable: It should be memorable and provoke an intended emotional response from customers.

Interactive: It should be interactive, whether with the surrounding environment or with customers.

  Israel Cancer Association Guerrilla Marketing Example:

On the streets near Israel’s beaches, the Israel Cancer Association placed framed stickers around real stains to encourage people to seek medical attention if they discover strange spots or stains on their bodies mentioning “Unknown stain on your body? Go see a Dermatologist”. Israel Cancer Association- www.cancer.org.il.

So, how are you planning to implement Guerrilla Marketing in your business?