Creative Guerrilla Marketing – Gillette 

What is Guerrilla Marketing?

   These days, business competition is at an all-time high. Businesses want consumers to purchase their products, so they send them a lot of junk mail, spam emails, and unwanted phone calls. These traditional tactics are so familiar to consumers that businesses must sometimes think of alternative ways to reach them.

   Guerrilla marketing is executing an unusual or unexpected marketing activity in a common, everyday place in order to generate interest in a product or service. Guerrilla marketing’s primary goal is to get your brand in front of as many people as possible in an unexpected way. Guerrilla marketing is typically a low-cost or no-cost strategy that can generate substantial profits if implemented correctly.

Guerrilla Marketing by Gillette Razor:

Gillette designed an excellent and neat poster. In the place of the beard, they stuck red stickers to symbolize blood from the cuts. Below it had the branding content.

Just not in that poster, they stuck the red stickers in many posters. This was a different campaign. Look at the thought process of the marketing team. Gillette had an amazing reach through this campaign.

   Guerrilla marketing is an art that requires imagination, inventiveness, and improvisation. The key is to tell a compelling story about your product. To rustle up exciting and fresh ideas in marketing, one must be updated on the latest developments worldwide and keep up with current trends to create a dynamic and creative promotion plan that will convince the consumers. 

  So, how are you planning to implement Guerrilla Marketing in your business?