What is Guerrilla Marketing?
Guerrilla marketing is drawn from the concept of guerrilla warfare. It’s a gritty, under-the-radar strategy aimed at disarming the competition using unique and organic approaches that are intelligent, innovative, and unexpected. Guerrilla tactics are based on the element of surprise in the context of combat.
What makes a successful Guerrilla Marketing Strategy?
An effective guerrilla marketing campaign should be smart enough to make consumers think about and understand the message. It must be compelling in order to attract the attention of the audience and make them enjoy the advertisement.
Difference between Guerrilla Marketing and Traditional Marketing:
Traditional marketing approaches can also be tested and examined, whereas Guerrilla Marketing efforts are frequently left to chance. The company bears the price if guerrilla marketing strategies fail. People will form an unfavorable impression of the brand, and it will be tough to recover.
In terms of where they are launched, guerrilla marketing strategies are much targeted. The importance of authenticity cannot be overstated. It’s not guerrilla if it’s been done previously or looks like something else. It’s not expensive, and it doesn’t necessitate a large marketing budget.
McCann Life Insurance Example:
McCann Melbourne placed fallen safes in the middle of office foyers to encourage customers to read the sticker above, promoting Life broker and the benefits of life insurance.
This marketing strategy was a unique one and it created a buzz around people.
How are you planning to implement Guerrilla Marketing in your business?