What is Guerrilla Marketing?
In recent years, guerrilla marketing has grown in popularity as a marketing approach for start-ups and brands trying to transform their image.
Guerrilla marketing sounds nice in theory, but it has to be done well in order to be valuable to a company. Guerrilla marketing entails devoting time and resources to a long-term inbound marketing campaign.
Instead of investing money in a regular advertising campaign, guerrilla marketers pool their resources to pull off a publicity stunt that can boost a company’s exposure and reputation. Guerrilla marketing necessitates a tremendous amount of ingenuity and energy because the goal is to capture the audience’s attention on a memorable and intimate level.
The goal of every guerrilla marketing campaign is to generate social buzz by surprising people.
One of the most important aspects of guerrilla marketing is choosing the correct time and place to run a campaign in order to avoid any legal ramifications. Guerrilla marketing can take place indoors, outdoors, as an “event ambush,” or as an “experience,” with the goal of getting people to interact with a company.
Example of Guerrilla Marketing for Sushi Rolls:
Sushi meal stickers were stuck to the escalator’s railings and people passing through the escalator noticed this and the campaign went viral.
Guerrilla marketing was used as an innovative approach to promoting the brand.
So, how are you planning to implement Guerrilla Marketing in your business?