While the term “guerrilla marketing” sounds ominous, it’s not a threat. Jay Conrad Levinson created the term in 1984 to describe unconventional, cost-effective, inexpensive marketing ideas for small businesses to use to get noticed.
In Guerrilla Marketing, the goal is to get maximum exposure for your business, and examples include pressure washing with stencils on dirty sidewalks (Domino’s Pizza) and bus stops shaped like sandwich heaters (Caribou Coffee.) The original term was coined by Jay Conrad Levinson in his 1984 book “Guerrilla Marketing.”
The Elements of a Successful Marketing Strategy:
Successful Guerrilla advertising strategies incorporate the following elements:
Clever: Guerrilla marketing advertisements should be clever so that they leave consumers thinking about and interpreting the message.
Compelling: The advertisement should catch the consumers’ attention and make them appreciate it.
Memorable: It should elicit an emotional response in consumers.
Interactive: The experience should be interactive with the surroundings or with consumers.
Guerrilla Marketing Campaign:
The Guerrilla Marketing campaign for a dentist used lateral thinking. They placed tooth-shaped stickers in the cupboard so that when one of the doors is opened, it represents a missing tooth. All that matters is the placement of the AD.
So, how are you planning to implement Guerrilla Marketing tactics in your business?