Many people are turned off by the term Guerrilla Marketing because it conjures up images of warfare and suggests that one must be out there fighting the competition, and most of the people I do business with do not want to be out there doing that.
However, that is NOT what Guerrilla Marketing is about.
In essence, Guerrilla Marketing enables you to attract more clients by creating low-cost, creative marketing strategies that are high-impact, low-cost, and low-cost.
“Life is too short for wrong job” jobsintown website campaign:
With the slogan “Life’s too short for the wrong job”, the German online recruitment website Jobsintown.de ran a print campaign placed in a variety of machines. The advertising campaign was designed to provide a realistic portrayal of the miserable working conditions some people may encounter. Nevertheless, the campaign went viral.
Advantages of Guerrilla Marketing:
1. Great for low budget:
Guerrilla marketing is defined by the use of unconventional promotional methods to engage customers in new and exciting ways. Many of the experiences are interactive and can take place in unexpected places, making them a cost-effective way to increase brand awareness.
2. Go Viral:
We live in a technologically shaped world, where most people’s daily activities are documented online thanks to smart phones, social media, and the “selfie” culture. Guerrilla marketing firms can capitalise on this trend by creating captivating campaigns that quickly go viral and garner millions of views.
3. Build Partnerships:
Guerrilla marketing is most effective when used in everyday situations. As a result, whether it’s a coffee shop, a university campus, or a hotel, you’ll frequently collaborate with local businesses, organisations, and charities to create a campaign. As a result, you’ll be able to more easily form partnerships and target your ideal audience.
4. Unique and Memorable:
By utilizing experiential advertising techniques for a more memorable experience, a successful guerrilla marketing campaign can elicit strong emotions in consumers. Some advertisements may even shock or frighten people – albeit only temporarily – in order to achieve the desired effect.