Babakadhaba campaign was not actually a campaign. It was a social initiative. It went viral on social media for 2 days. 

    An 80-year-old man had a snacks shop and none of them showed up as it was a lockdown and they suffered financially. 

   Looking at this situation, a food blogger and Instagram influencer, Gaurav Wasan captured the visuals of the old man in tears and made this as a video and uploaded it on social media and asked for support from people. 

   The social initiative went viral and the story got amplified. Now it is trending worldwide. The small shop is crowded with customers and also it has been covered by mostly all the media. The story also was shared by many celebrities like Sonam Kapoor, Raveena Tandon, Cricketer R.Ashwin and many others. 

   The food joint also got listed in the Zomato Food delivery application. PepsiCo presented the couple with a beverage cooler which was filled with free soft drinks by the company. 

    This is the power of social media and hashtags. It is an example of how social media can be used in positive ways.   It is a great initiative.

  Examples of hashtags: 

#magivithumakil. 

#surpriseforacause

 These are the types of hashtags that can be used for a social cause. 

  Therefore, when social media is used in a positive way, it can bring excellent results.