Social Media Marketing.

Vanakam Makkalae

What is Social Media Marketing?

   The goal of social media marketing is to connect with your audience to build your brand, increase sales, and drive traffic to your website. Social media marketing requires you to publish great content on your social media accounts, engage your followers, analyze your results, and run ads on social media.

There are currently six major social media platforms (at the moment): Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.

Five Pillars of Social Media Marketing:

1.                      Strategy

2.                      Planning and Publishing

3.                      Listening and Engagement

4.                      Analytics and Reporting

5.                      Advertising.

Benefits of Social Media Marketing:

· SMM Brings In A New Audience Consistently:

  It’s miserable to face a cold audience or people who have never interacted with your brand before. You can use social media marketing tools and tactics to reach out to new audiences.

   You can use content on Facebook and other social platforms to connect with potential readers and warm them up. You can easily break through the noise with engaging content despite it being difficult to get people’s attention.

You can get more exposure by posting an interesting Facebook video ad.

· SMM improves customer relationships:

       It’s time to rethink social media marketing if you think it’s all about selling and promoting. Successful brands build relationships through social media.

   If someone leaves a comment or question about something they share on a platform, they will respond in order to provide them with any assistance they may need.

  Instead of selling your products or services, you can ask your social media follower’s questions about your products or share something that could help them.

· Leads and conversions increase with SMM

    Lead generation is possible through Facebook, Twitter, Instagram, and Linkedin. You can boost conversions by using both paid and organic strategies.

· SMM Gives You An Edge Over Your Competitors and it is cost-effective

  A progressive company always monitors its competition to see what works and what doesn’t. Your social media marketing strategy should include monitoring what your competitors are doing.

   Try to find out what works for your competitors.

   More than 200 social media websites exist. Establish a presence on at least a few of them. Stay up to date with the latest trends and technologies to be successful.