Vanakam Makkalae

What is Trade Marketing?

  Trade marketing is a B2B marketing strategy aimed at getting a product onto store shelves. It is achieved by making other businesses realize the value of your product and convincing them that selling your product will help them, too.

  Best Trade Marketing Strategies:

 In order to increase customer demand for your product, you must utilize a variety of marketing strategies.

1.  Branding:

  Branding is the first and best trade marketing strategy.  An effective branding campaign is essential. Gives a sense of identity to your product

  Several products are recognized by their brand names, not by their actual names. Examples are Google, Microsoft, and Airbnb.

2.  Trade Shows:

  You will be able to meet your customers and share information about your products with them at trade shows. You can also meet retailers and wholesalers at trade shows and persuade them to sell your products.

3.  Trade Promotions:

Trade promotions are offers made to retailers and wholesalers in order to persuade them to purchase your products. Trade promotions function similarly to consumer promotions. Trade promotions can help you increase your sales and market position.

4.  Strategic partnership with already established brands:

  You can work with other well-known brands to collaborate. You can use their popularity to make your way into the market this way. This strategy is suitable for newly launched products.

Advantages of Trade Marketing:

· Boost your product’s market presence.

· Competitive Edge

· Your company’s future is secure.

· Elevated reachability

· Appropriate for both small and large businesses.

· Consistent Profitability

· Trade marketing is the best option for products that do not have to be upgraded.

What are the techniques you are planning to follow to establish trade marketing in your business?