It is not common for every company to allocate large budgets to advertising its brand or product. Thus, in order to reach their target audience, companies are seeking more creative and memorable marketing solutions.
Your marketing efforts can be improved in many creative ways to increase the number of customers you have. The majority of marketers distributed posters, brochures, and postcards in the past. In the digital age, however, these options have become obsolete and costly.
We are constantly inspired by the crazy marketing ideas created by business owners every day.
Despite being risky, many unique and unconventional ideas quickly go viral, especially if they’re entertaining and worth mentioning!
Guerrilla Marketing, an unconventional approach to brand recognition, is one of the most creative marketing strategies. Often inexpensive, innovative, and creative, guerrilla marketing campaigns often succeed.
Their goal is usually to go viral and contribute to the brand’s image as quickly as possible.
The British pharmaceutical brand Ibuprofen portrays a headache in an impressive way. Their creative ad with the slogan “More Powerful than Pain” caught the attention of customers for quite some time.
What are the advantages of Guerrilla Marketing?
· Great for a low budget
· Go viral
· Build Partnerships
· Unique and Memorable.
By utilizing experiential advertising techniques for a more memorable experience, a successful guerrilla marketing campaign can elicit strong emotions in consumers.
Some advertisements may even shock or frighten people – although only temporarily – in order to achieve the desired effect.
So, how are you planning to implement these ideas in your business?