Saatchi & Saatchi is a global advertising agency that specialises in creating cutting-edge advertisements.
Charles and Maurice, two brothers, founded this company in the 1970s. Despite the fact that they are no longer with Saatchi & Saatchi, the firm is still a widely renowned advertising agency.
They produced an innovative social campaign using a mannequin-like a human urinating in front of the Privy Council. The campaign was very impressive.
Saatchi & Saatchi’s campaign aimed to alleviate the shortage of New York restrooms by taking the issue to the streets. Residents were urged to contact city council representatives to pass legislation establishing a network of public washrooms on the Privy Council site.
It was a successful campaign that positively affected the brand.
There must be a story behind every marketing campaign. One effective marketing tactic involves making the customer the star of the story.
Use creativity and design to tell a story in which your brand is the mentor who guides the customer through challenges and helps them solve their problems, rather than just bragging about your brand.
Creating successful campaigns consistently is essential for the enhancement of brand reputation, the generation of qualified leads, and the increase in sales volume.
So, use Guerrilla Marketing techniques to make a positive impact on your brand.