Did you ever notice a random object in the middle of a mall, a flash mob during an event or a poster on a wall with a message on it? If so, you have seen guerrilla marketing in action. Even if you think you have never noticed such examples, take a moment to think carefully, you may have noticed them consciously or unconsciously.
Guerrilla marketing is one of the most cost-effective marketing techniques used by brands. With this method, the audience or citizens are caught by surprise during their day-to-day routines and chores. Advertisers utilize creative and unconventional methods to promote their brands. Today, anything can be promoted or sold through guerrilla marketing. Movies, pizzas, anything can be advertised.
When you are just starting out your business, giving an experience of what you are offering at the right place for a minimal cost can really get the attention you need. Visual indoor marketing was used by Swiss Skydive in 2009 when they were just starting out. They had realistic floor designs displayed in elevators of high-rise buildings. The experience gave citizens a glimpse into the service the brand was offering, which was to see the city from the air. The campaign garnered both digital and television coverage. Brand awareness was achieved at a minimal cost.
So, how are you planning to implement Guerrilla Marketing in your business?