Vanakam Makkale India is one of the largest producers of textile and garments and it is the leading segment in the world. It generates employment for 35 million people and opens up scope for other ancillary sectors. The needs of the people are increasing day by day and people are very conscious about their dressing. […]

Vanakam Makkalae.        The main objective of Guerrilla Marketing is to get the greatest possible reach and brand engagement without causing huge holes in the pocket. The role of “Mask wearing” has become critical and very important in these situations. It protects the public from the wearer’s germs and vice-versa. Safety and social […]

Vanakam Makkalae.        The pandemic has made many jobless, some are poorly paid and many of them are closing businesses and in a depressing state. Companies are ditching offices and moving to new virtual hiring and remote work practices. There is a great depression and it is absolutely enormous and incredibly fast. Social distancing practice does […]

Vanakam Makkalae      During these tough times of pandemic, many people are in the intention that people will not be ready to purchase things. However, a lot of innovative and unique campaigns by some businesses proved that they were able to reach people and bring attention and increase their sales.      A simple yet powerful […]

Vanakam Makkaley     An internet sensation Guerrilla Marketing concept was used by the movie crew “The Blair Witch Project”. This video is about how a micro-budget movie promoted their movie differently.   Do you remember getting scared while watching the movie?  In this case, you got scared long before steping into the cinema hall. That […]

Vanakam Makkalae. Today the video is about a campaign that happened 70 years ago. It is the bottle drop challenge by Guinness Beer. The managing director of Guinness Exports Ltd, Mr A.W. Fawcett had genius sales promotion ideas and publicity stunts. During the summer of 1954, they initiated the idea to drop 50,000 sealed bottles […]

Vannakam Makkalae       We are going to gain knowledge about “How Edward Bernay increased the sales of Cake mixes?”        Edward Bernay inaugurated the notion that in order to sell anything, it was best to link with the deepest desires and fears of people. He understood that there was a link between culture and consumption that could […]

Vanakam Makkalae.        Today we are going to find out if Guerrilla Marketing can change the lifestyle of people.         Breakfast is the most important meal of the day.  Americans usually had orange juice, bread and coffee for breakfast. The Beech-Nut packing company was struggling to sell one of its largest meat products- Bacon. So they approached […]

  Vanakam Makkalae      We are going to learn about Guerilla Marketing campaigns in 1920.      Tobacco use among men had soared after the First World War because cigarettes were included in the soldier’s rations. They were a symbol of manly pride in how they puffed out the exotic scents of smoke. However, women were punished […]

Vanakam Makkale.        In this video, we are going to deal with an important ideology. Yes. While marketing or doing business, it is always ok to fail, it is ok to make mistakes, it is ok to relax and take a pause. Failure is inevitable. You can learn substantially more from failure than success. […]

Vanakam Makkale.         Today we are going to look into the topic- Publicity Stunts in Guerrilla Marketing and how it is performed?         Publicity Stunts is an important feature in Guerrilla Marketing. It became famous in 1905 when a magician named “Houdini” performed publicity stunts. One of his popular publicity stunts was to have himself strapped into […]

Vanakam Makalle     We are going to see the difference between Marketing and Sales. Let me start with an example.       Assume, you are planning to start a business with an investment of Rs.15 lakhs. What is that we usually do? We select the products for business according to our preference and interest.    However, that is a […]

Vanakam Makkale.        Guerrilla marketing is a creative content marketing strategy that prides itself on being unconventional methods to boost sales or attract interest in a brand.   Guerrilla marketing initially was a concept aimed towards small businesses with a small budget; however, big businesses also started adopting this ideology. When executed well, it will […]

Vanakam Makalle.                                 History of Guerrilla Marketing         The main goal of advertisements was to educate the customer on the product or service. However, agencies struggled to make an impression on consumers. Also, the consumers were tired of being marketed.          The term Guerrilla Marketing was coined by Jay Conrad Levinson in his book 1984. The concept was […]

1st Campaign:     The famous SAARANG festival in IIT happened in 2016. There were numerous stalls. Times Of India had an extravagant stage, thundering RJ systems and pulled the crowd towards them. I had only a kiosk and felt inferior.    What is the best way to attract people? An idea clicked. I called the balloon […]

Vanakam Makkalae,    I am Sakthivel Pannerselvam. I am here to share my  knowledge about Guerrilla Marketing, though I am not an expert, I have conducted over 25+ campaigns and have broad experience. I have paid programs going on, I felt the necessity to give back to the community and also inform them about the inspiring […]